Improving employment opportunities and outcomes for people with disabilities can significantly improve the economy, community, and individuals’ lives. But did you know that businesses enjoy certain social benefits when they hire a person with a disability?
Not only do employers receive financial benefits and assistance for hiring people with a disability, but they also enjoy harder-to-quantify perks. In this article, we’ll look at ten such benefits. Could any of them improve your business?
Digital Marketing Overview: Types, Challenges, and Required Skills
The term digital marketing refers to the use of digital channels to market products and services to consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing comes with its own set of challenges, including implicit bias.
Digital Platforms and the Future of Tourism
The tourism industry is vital to the growth of the majority of developing economies, with the potential to create millions of jobs and promote entrepreneurship and innovation.
Digital technologies have the potential to give small tourism businesses in emerging destinations direct access to a global market of travel consumers for the first time, vastly expanding their prospects.
To celebrate World Tourism Day, the World Bank Group, together with partners, are exploring how digital advances can be used to benefit sustainable tourism for development.
Digital transformation in the tourism sector
The digital transformation has had a profound impact, completely changing the way we live. This change spread to the business world, favoring a true boom in the digital revolution in all sectors of the industry, but today we are going to focus on the tourism sector, which has redefined the performance of companies under a markedly technological concept.
Disability Employment Package to improve labour market outcomes for persons with disabilities
The Commission is presenting the Disability Employment Package to support Member States in ensuring that persons with disabilities enjoy social inclusion and economic autonomy through employment. The package is part of the Strategy for the Rights of Persons with Disabilities 2021-2030 and is in line with the United Nations Convention on the Rights of Persons with Disabilities.
Future Digital Marketing Trends
The global pandemic accelerated the growth of digital marketing. With the sudden collapse of face-to-face interactions, both organizations and consumers quickly shifted their attention and activities online. Marketers heavily invested in social media, email marketing, mobile apps, websites, landing pages, blogs, webinars, and a variety of other digital channels to build closer and stronger relationships with more digitally savvy customers. As a result, the world of digital marketing looks quite different post-pandemic, and many digital marketing strategies and tactics are here to stay.
Given this acceleration in digital activity, what does the future hold for digital marketing? While always challenging to predict the future, there are a few trends and emerging behaviours that may signal what is yet to come. Here are five areas that will likely have a significant impact on marketers in the near future..
How Digital Skills Create Opportunities for People With Disabilities
Technology and innovation create opportunities, and not just for businesses and governments, but for the world.
Today we are experiencing a digital revolution with the power to accelerate global problem solving, enabling people and societies to thrive.
We are bringing that philosophy to life today, by announcing our commitment to expand the Cisco Networking Academy for diverse abilities. Over the past decade, more than 3,000 students with disabilities have benefited from Networking Academy courses, delivered in partnership with organizations helping students with vision, hearing, and selected physical disabilities. We now commit to accelerating the impact of this program and empowering 10,000 students with disabilities within five years, in countries such as Italy, France, Kenya, Mexico, Peru, the United Kingdom, and the United States.
SCENARIOS AND FUTURE TRENDS OF DIGITAL TOURISM
The tertiary sector has been redesigned by two fundamental elements: the industrial revolution 4.0 and the spread of the Pandemic. Two factors that have transformed the traveller into an adprosumer of experiences, no longer the detached tourist or passive user of the attractions of a territory, but a producer and consumer of tourism attentive to lifestyles and sustainability, able to establish an authentic and deep relationship with the “liquid” places. Although lagging behind other sectors of the economy, tourism is also transforming, adapting to a new type of demand, becoming more flexible, developing specific proposals. The great change has therefore forced the supply to adapt to demand, overturning what were the foundations and the very substance of the traditional tourism business, giving rise to unexpected social and cultural digital practices.
The History and Evolution of Digital Marketing
In a world where over 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing. In simple terms, Digital Marketing is the promotion of products over the internet or any form of electronic media. According to the Digital Marketing Institute, "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses."
People are consuming digital content on a daily basis. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over. There are a number of advantages in Digital Marketing. Unlike traditional marketing, digital marketing is more affordable.